Field Sparrow and Red-bellied Woodpecker among 28 bird calls available
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Oct. 15, 2009--
Sprint (NYSE:S) today announced via the social networking site Twitter
the release of new downloadable bird call ringtones in association with
National Audubon Society. The 28 ringtones include the melodic calls of
birds such as the Field
Sparrow, the Red-bellied
Woodpecker and the Black-capped
Chickadee. The ring tones are available to Sprint customers and can
be downloaded by texting BIRD to 1111 or by going to the Sprint
Digital Lounge at www.sprint.com (standard text messaging rates
apply). The bird song ringtones will help raise awareness of Audubon’s
mission to protect and conserve birds and their natural habitats. The
ringtones are available for download on many Sprint handsets including
the eco-friendly Samsung Reclaim.
“We recognize that protecting bird populations is vital to the overall
health of our environment, especially as birds can provide urgent
warnings about threats to our water, air, natural resources, climate and
more,” said Ralph Reid, vice president of Corporate Social
Responsibility for Sprint. “Sprint customers can download these fun and
unique ringtones in support of a great cause. This new partnership is
another example of the active role Sprint is taking to create
sustainable initiatives, policies and programs, as well as to support
existing organizations and programs that promote environmental
consciousness and sustainability.”
“Birdsong is one of the best-loved sounds of the natural world,” stated
Sandy Pinto, director, Licensing at Audubon. “Thanks to this new program
from Sprint, mobile phone users can help to raise awareness to protect
birds and their habitats, and, at the same time, enjoy some of our most
beautiful and unique bird calls every time the phone rings.”
In August, Sprint launched the new
Samsung Reclaim™, the first full-featured eco-friendly phone to be
made available in the U.S. that is made partly from bio plastic and 80
percent recyclable materials. Sprint also recently announced the
availability of new
eco-friendly accessories including a new SOLIO solar- powered
charger and carrying cases made from cotton. Sprint’s expanding line of
eco-friendly products and accessories are featured in a dedicated green
section of all Sprint-owned retail stores.
Sprint is committed to being a leading green telecom and was recently
ranked highest among all telecom companies at #15 on Newsweek’s Green
Rankings of America’s 500 largest corporations. For more information
on Sprint programs that protect the environment, go to www.sprint.com/green,
or follow @SprintGreenNews
on Twitter.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving more than 49 million customers at the end
of the first quarter of 2009; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. For more information, visit www.sprint.com.
ABOUT THE NATIONAL AUDUBON SOCIETY
Now in its second century, Audubon is dedicated to protecting birds and
other wildlife and the habitat that supports them. Our national network
of community-based nature centers and chapters, scientific and
educational programs, and advocacy on behalf of areas sustaining
important bird populations, engage millions of people of all ages and
backgrounds in conservation. For more information, visit www.audubon.org.
Source: Sprint
Sprint
Alexander Hahn, 703-433-3062
alex.m.hahn@sprint.com
Twitter: @alexhahn
